Meet The Team at Valence Water Inc.
Fast, efficient, and reliable, Valence Water has become a reputable and well-known Wastewater Technology Company. Our team is up for every job, managing projects with the skill and experience our clients have come to expect. We want our clients to be satisfied with our work, which is why we provide open communication channels throughout the duration of each project.
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Our dedicated team of experienced professionals always utilizes the latest technology and best equipment to get the job done right. Meet our valued staff members below.
CEO
Norman Keevil
Norman has over thirty years of experience managing new technologies and special-purpose machinery development and implementation. His experience covers all aspects of technology development, from design through management and strategic business planning.
Additionally, his experience has included technology in various industries, from high-tech clean room machinery to subsea and resource applications. For the last ten years, he has focused on clean energy and water treatment applications.
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He served as Valence's president from 2017 until moving into the CEO position in August 2022. He is very excited about the many opportunities for Valence to make a real and positive difference in our global water resources.
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He is a member of the Board of Directors of Teck Resources Ltd., a diversified mining and smelting company with operations throughout the Americas, Europe and Australia, and Lupaka Gold Corp, a gold exploration company.
Chief Operating Officer
Ryan Finch, BSc.
With over fourteen years of field testing and operations in wastewater applications across numerous industries around the globe - Ryan’s extensive experience in electrochemical wastewater treatment has been instrumental in the research, development, and commercialization of the Valence Water technologies.
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With an education in biology and chemistry from the University of British Columbia, Ryan has a background in project management and operations in forestry, logistics, and civil construction. His diverse skill set and on-site experience have allowed him to excel in challenging applications.​​
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Ryan has been involved in every commercial-scale pilot project, permanent installation, and plant commissioning since Valence was established in 2008. His past and current work in the engineering, design, building and automation of the Valence WaterMiner® platforms has been vital in bringing products to market with successful operation, now and into the future.
CFO
Kayla Hanlon
Kayla is a Fractional CFO with theFinanceStack, focused on providing strategic financial insights to startups and SMEs across Canada, US, and UK.
KPMG alumni and a CPA BC member.
Director of Engineering​
Justin Alexander, P. Eng.
Justin brings over 15 years of engineering and product design experience to the Valence Water team.
He has worked in machine design, aviation, marine, and consumer products.
Because no two wastewaters are the same, each system is designed to meet customer requirements. Justin leads the design team to ensure the success of each unique system.
Justin also works hand in hand with the R&D department to implement improvements across Valence's product line.
Director of Operations
Elliott Cufaro
With a focus on Business Enablement, People Development, and Project & Operations Excellence, Elliott brings 20 years of quality-driven leadership rooted in providing technical expertise and championing the human side of operations. His approach is simple: do the work, learn from every challenge, and make a positive impact where it matters most. Elliott is motivated by the quiet confidence that comes from knowing his efforts help businesses, support sustainable growth, and improve the world in small but meaningful ways.
Whether it’s implementing new technologies, navigating complex operations, or influencing change one decision at a time, he believes that real progress happens through steady, thoughtful effort—guided by strategic thinking and a commitment following through.
As a Board-Level Advisor, he leverages his experience to help organizations align their vision with actionable, sustainable outcomes in the ever-evolving landscape of technology and innovation.
Director of Business Development and Sales
Mike Danielson
Mike Danielson is a seasoned sales leader with over 14 years of experience driving revenue growth, strategic planning, and business development across dynamic and competitive industries. As the Director of Business Development and Sales at Valence Water, Mike oversees sales and marketing strategies, expanding the customer base and building strategic partnerships nationwide.
His extensive career includes leadership roles where he has successfully managed large sales teams, developed future leaders, and consistently achieved top sales growth.
With a solid background in the environmental industry, specifically within waste and recycling, Mike has a proven track record of increasing market reach, enhancing company culture, and achieving substantial revenue targets.
Mike is married with (3) daughters under the age of 8. He holds a Bachelor of Arts in Telecommunication from Indiana University Bloomington and is actively involved in volunteer work, particularly with 5Star Life Kids.
Water Systems Technician
Jacob Morris
Jacob is a dedicated and detail-oriented Water Systems Technician with several years of history ensuring accurate and reliable laboratory testing results. Holding a bachelor’s degree in engineering from the University of Victoria specializing in Biomedical applications, he brings a strong passion for the improvement of sustainable technology.
With multiple years of experience working with wastewater in testing applications, Jacob is highly knowledgeable about the level of accuracy needed in the field. His previous role in wastewater testing for the COVID-19 virus in the Capital Regional District was highly influential in informing governing bodies about the level of infection in the Greater Victoria area. With a proven track record of excellence in laboratory work, Jacob is firmly committed to upholding the highest standards of lab safety and precision.
Known for his meticulous attention to detail and exemplary customer service skills, Jacob has a background in fluidic systems design and customer-facing roles that combine to create the skillset needed for his role as Water Systems Technician.
Controls Engineering and Data Specialist
Brad Wilke, P.Eng.
Brad is a Professional Engineer with over 20 years of experience. Brad's degree in Industrial Systems engineering has complimented his ability to apply cutting-edge control technology in mining, power generation, and water/wastewater treatment.
Brad has worked internationally in the surface mining industry and has extensive experience in power generation and water/wastewater treatment in North America. Recent projects include supporting the commissioning of a 900MW combined cycle power plant and a WaterMiner® system at a Canadian Forces Base.
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Brad provides controls engineering and data management expertise at Valence. With experience with multiple brands of PLC and DCS control systems, wireless and wired telemetry, cybersecurity and data historians, there is not a system that Brad cannot integrate WaterMiner® and ReactorLink™. Brad excels at technical support and can work effectively with operators, engineers and IT staff.
Sales and Customer Support
David Aylott
Since 1999, David has been involved in the waste and recycling business. His experience ranges across nearly the full scale of industrial manufacturing municipal waste management and is primarily focused on the food and beverage manufacturing sector in the US and Canada.
In the spring of 2022, David completed a milestone 1000th site walk of a manufacturing facility. In May 2022, he diverted his 1 billionth pound of material from landfills through recycling, reuse and reclamation processes.
David formally joined Valence Water in 2018 as a consultant.
In 2022, he came on board the team as the sourcing expert to support in helping manufacturers and Valence customers who require the highest levels of expertise in making the most of what would otherwise be thrown away, in addition to the most comprehensive wastewater or sludge services available.